Mouthshut.com is India’s first website where customers can freely post reviews for companies. Founded in 2000, till then it has expanded well. I’ve used this site years back to expose bad service of a web hosting company.
Few days back, I had received an email from CEO of Mouthshut.com, Faisal Farooqui (Here’s the full newsletter). That email stated a latest testimonial of a very satisfied client and left a great impression on me. It’s a nice technique for any business to follow.
Here’s the most impressive part:
First, a story from a MouthShut.com member that shows we are making a positive difference: Pradeep Chopra is an IIT Delhi Graduate who co-founded OmLogic. I am also privileged to count him as a friend. Pradeep shared the following in an email (certain portions underlined for emphasis):
“Recently, I had a terrible experience with Apple MacBook and Apple India. I posted a review at your community and only then Apple listened and actually gave me a new laptop. Thanks to your community and its power…Fortunately, the review is being read by around 6000 people and people have been writing to me whether they should be Apple MacBook.”
This was the testimonial included in email. First of all, this testimonial was enough for me to visit their site once again and start using it. It clearly states how successful they are in solving the problems they are meant to – which really impress me, personally.
Secondly, when you have already impressed your customers, you can also announce your new service or special offers. Just like they did!! It has given me an important tip to run my business.
Always keep in touch with all old clients.
- Abhimanyu Grover
on Sat, 28 June, 2008 at 7:58 am
I have been a member of MouthShut for many years now and I wholeheartedly agree with your observations.
I cannot think of a company that does a better job of steadinly moving forward through innovation and reliable service. Nothing too flashy, they don’t do extravagant nonsense associated with dot coms. But steady, reliable and constantly making things better in their space. I don’t know of a single company that is so true to its mission of serving consumers, particularly the Indian consumer.
I have had numerous instances when an Indian business has reached out to me only after I got the story on MouthShut. In a previous company I worked, product managers were required to monitor MouthShut feedback.
on Sat, 28 June, 2008 at 12:09 pm
@Srini: Thanks for the comments. I totally agree with you.. Even though feedback system should be more standardized so companies and consumers, both get more data to study.
on Thu, 20 November, 2008 at 2:38 pm
I agree with you totally ! But just a question “how can you believe a CEO of a company if he is promoting his own company ???” I think there are 99% chances that he has created this situation for promotion. I would have agreed if this review would have come from the person himself.
on Thu, 20 November, 2008 at 11:34 pm
@amit: I can’t question authenticity of this particular review, but personally too I have seen people using Mouthshut.com successfully and it really helps them.